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EVENT OVERVIEW
Dates:September 23-24, 2025
Location:
Middleby Innovation Kitchens
2701 East State Highway 121, Suite 600
Lewisville, TX 75056
Brief Description:
Join us for a seminar spotlighting Middleby’s innovative solutions specifically designed for non-traditional cooking environments—from stadiums, historical buildings, food trucks, off-site catering venues, and more. Discover how advanced, ventless technologies and compact, high-performing appliances empower chefs to deliver exceptional culinary experiences in places without a traditional kitchen setup. You’ll learn best practices for selecting and adapting Middleby equipment to unique spaces, ensuring mobility, efficiency, and consistent food quality. By the end of this session, you’ll be equipped with practical tips, strategic insights, and real-world examples that demonstrate the transformative potential of Middleby’s flexible solutions wherever you choose to cook.
Participants will engage in both classroom-style learning and hands-on cooking activities with the equipment. To reinforce their skills and apply their newfound knowledge in a practical setting, attendees will also take part in an exciting cooking competition.
EVENT INFORMATION
If arriving to Dallas via Air Travel, please note the recommended arrival & departure times to DFW or Love Field. Please note that at this time, cost-inclusive travel is currently limited to North American based partners only. International attendees outside of North America are encouraged to inquire with the Consultant Services Team.
Arrive Prior To: 1:00 PM - Tuesday, September 23
Depart After: 2:00 PM - Wednesday, September 24
✉️Click here to submit your travel itineraries for your flight or if you will be driving.
Please submit your flight/travel itinerary to confirm the nights needed onsite at your pre-arranged accommodations no later than Monday, September 08.
Attendees who do not submit their travel itinerary will be provided with a default reservation for only the night of Tuesday, September 23. Additional nights needed onsite submitted after September 08 are subject to availability.
Upon arrival, it is recommended to call an Uber or Lyft to either the hotel (if time allows) or directly to the Middleby Innovation Kitchens. Addresses for each can be found below.
The MAINS Dealer Designer Program is cost-inclusive, excluding airfare. Please submit expenses accumulated through the reimbursement form below.
Please allow 2-3 weeks for expenses to be processed.