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This session will formally introduce designers like you to all of the Middleby Residential Luxury Portfolio and explore styles, functions, and design considerations related to European Appliances, La Cornue and AGA on November 7-8, 2023.
Old Meets New: Designing with European Appliances
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This MAINS session will be focused on specifying European Appliances. Designers can expect to leave MAINS with a full understanding of the following:
La Cornue history Understanding who is the La Cornue Château client, how to specify, price points, customization and color
Differences of Château and CornuFe
La Cornue Cabinetry
AGA History
Understanding the Cast Iron and radiant heat
Difference between Cast Iron, Elise and Mercury
CEU Course: Designing with Ultra Premium Appliances
A brief training on other Middleby brands including Viking, Lynx, Evo and under counter Hands on cooking and demonstrations


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Tuesday November 7, 2023
[If flying] Land in Dallas at 11:00 AM or earlier and arrive at the Middleby Showcase Gallery and Innovations Kitchens at 1:00 PM.
We will begin our program with a facility tour with bites prepared by our culinary team.
Training will begin after the tour with hands-on product demonstrations.
At the conclusion of the day, designers will be treated to a cocktail reception, dinner, networking, and massages.
Wednesday November 8, 2023
Meet in the hotel lobby at 8:30 am.
Arrive at the Middleby Innovation Kitchens by to 9:00 AM. Watch your breakfast be prepared while our team hosts a live demonstration.
Followed by breakfast, training will begin with demonstrations.
To conclude the Middleby MAINS program, designers will be able to get hands-on experience with our brands and prepare and cook on La Cornue, Viking, and AGA Ranges as a part of Middleby Cooking School.
Trainings will conclude around 2:00 PM. Departures out of Dallas should be planned for any time after at your leisure.
*Program agenda subject to change*

The Middleby Residential MAINS Training Program is all inclusive including travel costs to Dallas. Middleby will coordinate and cover costs for all accommodations, meals and activities during the training.
If arriving to Dallas via air travel, please arrange for flights to arrive in the Dallas/Fort Worth International Airport (DFW) at 2400 Aviation Dr, DFW Airport, TX 75261 by approximately 11:00 AM on November 7.
Departures for November 8 out of Dallas should be planned for any time after 2:00 PM at your leisure.
Please book and purchase your own air travel. Middleby will reimburse your flight cost up to $500 economy round trip and transportation to the Innovation Kitchens once MAINS is complete.
Once flight arrangements have been made, please forward your flight itinerary to MaryEllen Loranger at mloranger@pitco.com.
During your stay in Dallas, hotel accommodations will be made for you at:
1549 Legacy Dr, Frisco, TX 75034
Note - We understand the limitations with travel times and scheduling with the airlines, if early arrival or later departure may be necessary, please let us know.
If you are driving from another area location, please use the link on this map for directions to the hotel.
All events are business casual.
We look forward to hosting you in November!
For further questions and inquiries about MAINS please email our Designer Services team
Madison Freedle - mfreedle@middlebyresidential.com | 702-757-8498
2701 East State Highway 121, Suite 600, Lewisville, TX 75056
FAQ:
Can I bring a guest?
No; this event is intended for the primary invitee only; no additional guests are permitted.
What is included?
• (1) night accommodations at Renaissance Dallas Plano Legacy West
• Hotel airfare up to $500
• Meals during your stay with us
• Ground transportation between airport, hotel and showroom
(Uber vouchers)
• All taxes, gratuities, and fees
What is not included?
• Ground transportation to/from your departure/home airport • Parking at your home/departure airport • Additional nights at the the hotel (unless otherwise noted) (or other property) outside of July 26-27 • Additional airfare incurred by extending trip dates or upgrading flights • Checked baggage fees • Rental cars
I registered for MAINS, now what?
When do I get reimbursed for my flight?
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