-1.png?width=350&height=350&name=Untitled%20design%20(8)-1.png "Untitled design (8)-1")
This session will formally introduce designers like you to all of the Middleby Residential Luxury Portfolio and explore styles, functions, and design considerations related to ultra-premium kitchen appliances.This program will be highlighting the luxury brands La Cornue, AGA and Viking.
EVENT OVERVIEW
Dates: November 6-7, 2024Location: The Merchandise Mart Suite 100
222 W Merchandise Mart Plaza
Chicago IL 60654
Details to come!
Please complete all fields below to reserve your spot!
THE FINER DETAILS
EVENT AGENDA
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Designers can expect to leave MAINS with a full understanding of the following:
- La Cornue history
- Understanding who is the La Cornue Château client and how to specify and price points, customization and color
- Differences of Château and CornuFe
- La Cornue Cabinetry
- AGA History
- Understanding the Cast Iron and radiant heat
- Difference between Cast Iron, Elise and Mercury
- CEU Course: Designing with Ultra Premium Appliances
- A brief training on other Middleby brands including Viking, Lynx, Evo and undercounter
- Hands on cooking and demonstrations
- Viking Range history and understand the Professional Style Range
- Determining who is the right Viking client and how to specify Viking products, current promotions for buyers and price ranges
- Differentiators of 3, 5, and 7 Series
- Viking Cooking, Refrigeration and Undercounter products
Be one of the first designers to experience the latest in luxury appliances that the Middleby Brands have to offer.
Enjoy exciting demos from new brands like Brava, Novy, Josper and more!
Featured Brands
![[AGA] Logo - Black](https://solutions.middleby.com/hubfs/%5BMiddleby%20Residential%5D%20Brand%20Logos%20-%2010-18-21/%5BAGA%5D%20Logo%20-%20Black.png)
![[La Cornue USA] Logo - Black](https://solutions.middleby.com/hubfs/%5BMiddleby%20Residential%5D%20Brand%20Logos%20-%2010-18-21/%5BLa%20Cornue%20USA%5D%20Logo%20-%20Black.png)
Additional Event Info
Travel Details
If arriving to Chicago via air travel, please note the recommended arrival & departure times. You will book your own airfare and be reimbursed after completing the MAINS Program. Middleby will cover up to $500 in airfare costs.
Arrive Prior To: 11:00 AM - Wednesday, November 6th
Depart After: 3:00 PM - Thursday, November 7th
Please submit your travel itineraries for your flight or if you will be driving below.
Arrival and Accommodations
Please submit your flight/travel itinerary to confirm the nights needed onsite at your pre-arranged accommodations no later than 10 days prior to the training
Middleby will book your hotel accommodations which will include a 1 night stay at the outlines hotel below. You will receive your hotel confirmation number via email in a 1 week prior to the training.
Attendees who do not submit their travel itinerary will be provided with a default reservation for only the night of the program.. Additional nights needed onsite submitted are subject to availability.
Upon arrival, it is recommended to use your Uber Voucher (provided via email 1 week prior to training) to the hotel if time allows or directly to the Middleby Innovation Kitchens. Addresses for each can be found below.
Travel Details
All expenses accumulated from travel and onsite for the MAINS event are reimbursable through the expense form below. Please select Residential Designer Visit on the form.
Please allow 2-3 weeks for expenses to be processed.
MIDDLEBY CHICAGO SHOWCASE GALLERY
222 W. Merchandise Mart Plaza suite 100 Chicago, IL 60654
THE GWEN HOTEL
521 N Rush St, Chicago, IL 60611
FAQ
Can I bring a guest? No; this event is intended for the primary invitee only; no additional guests are permitted.
What is included? (1) night accommodations at The Gwen Hotel, Chicago IL, airfare up to $500, meals during your stay with us, ground transportation between airport, hotel and showroom in Chicago, (Uber vouchers), all taxes, gratuities, and fees
What is not included? Ground transportation to/from your departure/home airport • Parking at your home/departure airport • Additional nights at the the hotel (unless otherwise noted) (or other property) Additional airfare incurred by extending trip dates or upgrading flights • Checked baggage fees • Rental cars
I registered for MAINS, now what? Plan to book your own hotel flights based on the timing of the agenda list above. Send your itinerary to mloranger@pitco.com. You will receive your hotel confirmation number and Uber credit one week before the program.