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October 26-27, 2022

 

The Middleby MAINS Includes:

  • Understanding consumer values of ultra-premium appliance market, styles, functions, and design considerations related to ultra-premium kitchen appliances
  • Hands on demonstrations and live action trainings
  • In-depth Middleby Residential Luxury Brand Portfolio product training 

 

Agenda 

Wednesday, October 26th

[If flying] Arrive to Dallas prior to 11:00 AM and arrive at the Middleby Showcase Gallery and Innovations Kitchens before 1:00 PM.

Training will begin promptly at 2:00 PM with hands-on product demonstrations:

- La Cornue Château Experience

- Viking Range Experience  

Followed by product trainings, designers will be able to understand the workings of how to get their work published from industry experts and media. 

At the conclusion of the day, designers will be treated to a cocktail reception, build your pizzas on the Lynx Napoli, networking, and massages. 

 

 

Thursday, October 27th 

Arrive at the Middleby Innovation Kitchens prior to 8:30 AM.  Breakfast will be served with a live demo on the EVO grill. 

Followed by breakfast, designers will expand their knowledge of European appliances with training on the AGA. 

Followed by an interactive keynote "Stand Out and Scale Up" by Katie Gutierrez of Errez design.

To conclude the Middleby MAINS program, designers will be able to prepare and cook on Middleby Residential La Cornue, Viking, and AGA Ranges as a part of Middleby Cooking School. 

Trainings will conclude around 2:30 PM. Departures out of Dallas should be planned for any time after at your leisure. 

 

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Details

The Middleby Residential MAINS Training Program is all inclusive including travel costs to Dallas. Middleby will coordinate and cover costs for all accommodations, meals and activities during the training.

 

If arriving to Dallas via Air Travel, please arrange for flights to arrive in the Dallas/Fort Worth International Airport (DFW) at 2400 Aviation Dr, DFW Airport, TX 75261 by approximately 11:00 AM on October 26th. Departures for Friday, October 27 out of Dallas should be planned for any time after 2:30 PM at your leisure. 

Please book and purchase your air travel. Middleby will reimburse your  flight cost up to $500 economy round trip and transportation to the Innovation Kitchens once MAINS is complete. 

Once flight arrangements have been made, please forward your flight itinerary to MaryEllen Loranger at mloranger@pitco.com.

 

Note - We understand the limitations with travel times and scheduling with the airlines, if early arrival or later departure may be necessary, please let us know.

 

If you are driving from another area location, please use the link on this map for driving directions to the Renaissance Dallas at Plano Legacy West Hotel. Note - Travel costs will be covered by The Middleby Corporation.

 

Renaissance Dallas at Plano Legacy West Hotel

6007 Legacy Drive

Plano, Texas 75024

 

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All events are business casual.

 

Middleby COVID Protocol:

 The safety and well-being of our guests and employees is always our top priority. We have taken the extra steps detailed below to keep our facility disinfected. All guests who are traveling to the Middleby Innovation Kitchens are required to show proof of vaccination and provide a negative PCR or Rapid test prior to arrival. Please view the attached document for more details relating to Middleby COVID Protocol. 

We look forward to hosting you in October!

 

For further questions and inquiries about MAINS please email our Designer Services team

Madison Freedle - mfreedle@middlebyresidential.com | 702-757-8498

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Let's Get to Know You!

 

Middleby Training Center

2701 East State Highway 121, Suite 600, Lewisville, TX 75056

 

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