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EVENT OVERVIEW
Dates:July 14-15, 2025
Location:
Middleby Innovation Kitchens
2701 East State Highway 121, Suite 600
Lewisville, TX 75056
Brief Description:
Welcome to our seminar on Middleby’s cutting-edge solutions designed specifically for beverage and bakery operations. In this session, you will learn how our advanced coffee and tea brewing systems elevate drink quality and consistency. You’ll also discover how our precision-engineered ovens and proofers streamline production for artisan pastries and breads—ensuring exceptional flavor and freshness with every batch. By the end of this seminar, you’ll have a deeper understanding of the innovative technology behind Middleby’s comprehensive equipment range and how it can help your business optimize processes, maintain consistent quality, and delight customers.
Participants will engage in both classroom-style learning and hands-on cooking activities with the equipment. To reinforce their skills and apply their newfound knowledge in a practical setting, attendees will also take part in an exciting cooking competition.
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EVENT INFORMATION
If arriving to Dallas via Air Travel, please note the recommended arrival & departure times to DFW or Love Field. Please note that at this time, cost-inclusive travel is currently limited to North American based partners only. International attendees outside of North America are encouraged to inquire with the Consultant Services Team.
Arrive Prior To: 1:00 PM - Monday, July 14
Depart After: 3:00 PM - Tuesday, July 15
✉️Click here to submit your travel itineraries for your flight or if you will be driving.
Please submit your flight/travel itinerary to confirm the nights needed onsite at your pre-arranged accommodations no later than Monday, June 23.
Attendees who do not submit their travel itinerary will be provided with a default reservation for only the night of Monday, July 14. Additional nights needed onsite submitted after June 23 are subject to availability.
Upon arrival, it is recommended to call an Uber or Lyft to either the hotel (if time allows) or directly to the Middleby Innovation Kitchens. Addresses for each can be found below.
All expenses accumulated from travel and onsite for the MAINS event are reimbursable through the expense form below.
Please allow 3-4 weeks for expenses to be processed.


